The Futures Ad was a piece included within Minnesota State University, Mankato’s annual Welcome Week news advertisement. This ad was to promote a contest planned for 2012’s Welcome Week where the advert itself was to be used as a paper airplane and thrown at targets for prizes. The ad had to feature all of the various University sponsors prominently while providing adequate information. The design sticks with the theme of 2012’s Welcome Week as well as playing with the ads double purpose.