OptiMine is a company that provides marketing analytics and optimization software. They came to 90 Degree Media looking to create a tool that could be used to assess a client company’s “Measurement Maturity” and provide a score based upon the answers to a variety of relevant marketing questions. The main purpose of the tool was to engage and inform the users and its secondary purpose was to promote OptiMine’s services. The visual language is mindful of the client’s established brand while expanding it slightly to include the various interactions users experience with the tool. My tasks involved the design as well as the font-end development of the project.